Blog

Exhibit Well or Stay Home. By Chris Wilson I’m often asked what I mean by “Exhibit Well”.  In my opinion more than half of trade show exhibitors go to trade shows for the wrong reasons. If directly asked, their response...

Here is an interesting piece on Face-to-Face vs. Virtual Marketing approaches written by Rayna Katz. The Digital + Exhibit Marketing Insights 2010 report is available for download at www.ceir.org. Corporate brand marketers and exhibition management personnel are deploying digital media...

(September 29, 2010) Columbus, Ohio – The 20×20 Display Company is contracted by SOG Specialty Knives & Tools (Lynnwood, WA) to design and implement their new 20’x60′ island exhibit for the 2011 SHOT Show.   SOG specializes in designing and producing some of...

Here’s an interesting approach when using trade show giveaways; written by Susan A. Friedmann,CSP, The Trade Show Coach, author of “Meeting & Event Planning for Dummies.     Use the Trade Show Pre-qualifying Secret: “Trade show giveaways can be used to...

Here is a great piece written by Glen at Viperchill about viral marketing. (The Key Element Behind Every Successful Blog) Glen writes…”Many of these suggestions are aimed towards people who aren’t going to take the time to read every word...

This is a good piece written by Michael Coleman, a brand strategy and design consultant with over 20 years experience. Managing brands for growth in these tough economic times is difficult; but when done right, it looks, well, simple. A...

(July 8, 2010) Columbus, Ohio – The 20×20 Display Company announces a working relationship with Eagle Management.   “While we may compete in some ways within the same industry, we more than compliment each other in addressing our client’s display...

“It’s an honor to work with the wonderful people at the Blue Jackets Foundation. They provide a wonderful contribution to the Columbus community specifically with Pediatric Cancer, Children’s Health and Safety, Education and in the development of Youth and Amateur Hockey”...

Here is a terrific piece on trade show attendee behavior that company exhibit managers should find helpful… Whether you’re a planner charged with organizing your association’s trade show, a show manager or an exhibitor, when you understand the behavior of...

A Very Exciting product to keep an eye on. “RFID technology gives organizers and exhibitors the same kind of measurement that marketers expect from the internet – it allows us to understand how visitors behave and personalize the entire show...