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Exhibit Well or Stay Home…Period.

Exhibit Well or Stay Home. By Chris Wilson I’m often asked what I mean by “Exhibit Well”.  In my opinion more than half of trade show exhibitors go to trade shows for the wrong reasons. If directly asked, their response...
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Use the Trade Show Pre-Qualifying Secret:

Here’s an interesting approach when using trade show giveaways; written by Susan A. Friedmann,CSP, The Trade Show Coach, author of “Meeting & Event Planning for Dummies.     Use the Trade Show Pre-qualifying Secret: “Trade show giveaways can be used to...
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2,897 Words on How to Create Viral Content

Here is a great piece written by Glen at Viperchill about viral marketing. (The Key Element Behind Every Successful Blog) Glen writes…”Many of these suggestions are aimed towards people who aren’t going to take the time to read every word...
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Understanding Attendee Behavior

Here is a terrific piece on trade show attendee behavior that company exhibit managers should find helpful… Whether you’re a planner charged with organizing your association’s trade show, a show manager or an exhibitor, when you understand the behavior of...
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