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Chris Wilson

Use the Trade Show Pre-Qualifying Secret:

Here’s an interesting approach when using trade show giveaways; written by Susan A. Friedmann,CSP, The Trade Show Coach, author of “Meeting & Event Planning for Dummies.     Use the Trade Show Pre-qualifying Secret: “Trade show giveaways can be used to...
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2,897 Words on How to Create Viral Content

Here is a great piece written by Glen at Viperchill about viral marketing. (The Key Element Behind Every Successful Blog) Glen writes…”Many of these suggestions are aimed towards people who aren’t going to take the time to read every word...
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Understanding Attendee Behavior

Here is a terrific piece on trade show attendee behavior that company exhibit managers should find helpful… Whether you’re a planner charged with organizing your association’s trade show, a show manager or an exhibitor, when you understand the behavior of...
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Put down the fishing pole!

Put Down the Fishing Pole. by Chris Wilson In my 20-ish years of trade show experience, there are a multitude of mistakes I’ve seen so many exhibitors make. One of the biggest mistakes is assuming that simply because they are “exhibiting”...
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