Chris Wilson

Well would you?…………..Why not? Because your personal reputation (brand) is at stake. The same applies to your company brand at a trade show event. If you can’t look your best in front of your prospects and competition then I advise...

A bad experience is powerful. Whether we like it or not, whatever business you’re in, your brand is always being tested. Front line people within an organization are most at risk of what I call (BDS) – Brand Dilution Syndrome....

I ran across this article written by Jefferson Davis with Competitive Edge while working with one of our clients exhibiting at the SHOT Show. It’s worth a read if you invest in trade show marketing… He writes: “Plato once said...

(April 29, 2011) Columbus, Ohio – The 20×20 Display Company announces development on a new Trade Show Marketing Display for Kinetics Noise Control.   For over 50 years Kinetics Noise Control has been developing innovative products and systems for noise, acoustic, vibration and...

(March 22, 2011) Columbus, Ohio – The 20×20 Display Company is chosen to design and build a new display marketing program for The Edgemaker Company.   Edgemaker is a leading manufacturer of pull-through blade sharpeners. “Our sharpening products are quickly becoming one of...

For those of you that always see the glass half empty, wondering if you should continue exhibiting at trade shows, consider that face-to-face marketing has been around since the ancient Greek markets. The human being is a tactile creature. We...

This is a thought provoking brand “marking” experiment. I have to wonder how the audience not filmed by BMW feels about this type of stealth branding. Unique concept to say the least… How do you feel about it? LONDON (AdAge.com) — BMW Germany...

Exhibit Well or Stay Home. By Chris Wilson I’m often asked what I mean by “Exhibit Well”.  In my opinion more than half of trade show exhibitors go to trade shows for the wrong reasons. If directly asked, their response...

Here is an interesting piece on Face-to-Face vs. Virtual Marketing approaches written by Rayna Katz. The Digital + Exhibit Marketing Insights 2010 report is available for download at www.ceir.org. Corporate brand marketers and exhibition management personnel are deploying digital media...

(September 29, 2010) Columbus, Ohio – The 20×20 Display Company is contracted by SOG Specialty Knives & Tools (Lynnwood, WA) to design and implement their new 20’x60′ island exhibit for the 2011 SHOT Show.   SOG specializes in designing and producing some of...