“The tradeshow industry in particular has a propensity and reputation for reducing its typically lengthy show names and relatable terminology into acronyms and abbreviations. The following are some exhibiting “expressions” and terms to keep you in the loop when speaking to fellow trade show professionals:”
I just read this piece written by Linda Musgrove, the trade show teacher. She covers some important terms to help navigate this trade show industry. Have a look.
Speaking the Language: Trade Show Terminology
